Volaro acquires Helio strengthening its commercial footprint
2 February 2026
Sydney-headquartered commercial sports, media and entertainment company Volaro has acquired Helio, Australia’s leading advertising marketplace for traditional, unique, and emerging media delivering local and national campaigns for brands and agencies.
Pictured: Andrew Fagan, Managing Director of Volaro (left) with Helio founders Laura Hall and Peter Hall
The acquisition represents Volaro’s next phase of growth, as it strengthens its end-to-end commercial offering, giving clients access to one of the most diverse out-of-home media portfolios in the country through Helio’s online media marketplace.
Volaro, led by respected sports and media executive Andrew Fagan, partners with rights holders and brands to turn commercial potential into revenue. The company provides integrated commercial solutions spanning strategic advisory, rights management, sponsorship sales, media partnerships and execution, enabled by data and cutting-edge technology.
Volaro’s acquisition of Helio follows its earlier investment into Vision Sport & Entertainment in 2025, which connects brands to sport and entertainment assets globally.
Volaro Managing Director, Andrew Fagan, said: “The combined expertise and solutions of Helio and Vision Sport & Entertainment accelerate the group’s evolution to deliver an unrivalled breadth of services that optimise returns for brands and rights holders,” he said.
“Helio’s scope is large, offering packages from more than 80 media owners while accessing 13 media environments ranging from billboards, transit and sport through to radio, place-based media plus more, and together, we see significant opportunity to deliver even greater solutions for our clients.”
Fagan added the out-of-home media market has been a standout performer in the Australian advertising landscape, with net media revenue increasing by over 8 per cent year on year.
“We expect outdoor to remain resilient as digital platforms continue to grow,” he said.
“With two major strategic investments in under a year, Volaro continues to cement its position as a leading commercial sports, media and entertainment company across the Asia-Pacific region and will be bolstered by further announcements later in the year.”
Helio Co-Founder and CEO, Laura Hall, said: “The new ownership marks an exciting next chapter for Helio. From day one, our mission has been to make advertising more accessible, transparent and easier to buy,” she said.
“As part of the Volaro Group, this allows us to accelerate that mission, expand our marketplace and deliver even greater value for advertisers, media owners and rights holders across Australia and Asia-Pacific.
“Helio has rapidly grown its supplier base, is delivering strong revenue growth, and now serves clients Australia wide from local businesses to national brands and agencies through simplified campaign buying solutions.
“Now with the Volaro Group, we can expand what we offer clients across sponsorships, partnerships and advertising campaigns, while continuing to invest in our technology to scale capability, efficiency and impact.”
Under the acquisition, Helio will continue to operate as its own entity within the Volaro Group, and its core leadership team will remain with the business.
ENDS
CONTACT
Kelly Course, Marketing and Communications Manager, Volaro
Kelly.course@volarogroup.com
